Long time ago (as far back as the late 60s, early 70s) Jürgen Habermas started to believe in the transformative power of undistorted communication. He thinks that communicative action is central to political action and paradigm shifts. He seems to be on to something with his theories. Following Habermas’ logic, we must focus on linguistics […]
Month: September 2014
CAN NEW TOOLS OF THE WEB TURN THE TABLES ON THE CORPORATE MEDIA AGENDA SETTERS?
Agenda Setting Theory Explanation of Theory: The Agenda-Setting Theory says the media (mainly the news media) aren’t always successful at telling us what to think, but they are quite successful at telling us what to think about. Theorist: Maxwell McCombs and Donald L. Shaw Date: 1972/1973 Primary Article: McCombs, M., & Shaw, D.L. (1972). The agenda-setting […]