If one asks an authentic Buddhist if he or she would like folks to convert to Buddhism, he or she would tell you that there is no need to convert; everybody is already a Buddhist. Then that authentic Buddhist might invite one to think about the eightfold path: right speech, action, livelihood, effort, mindfulness, concentration, views, and intentions. Any secular person with sound Ethics would agree that the path is the most reasonable to follow if one wants to live a balanced and satisfactory life. But folks feel that these things have to be packaged as an ideology in order for everyone to benefit from them.