CORPORATISM & TV JOURNALISM

There is a fallacious claim made by many a corporate TV journalist that he or she is in the business of seeking the truth to the best of his or her ability. Moreover, we are told that after careful fact checking and deliberation with his or her colleagues, this “best version of truth” is presented objectively to a public eager to know what is happening in the world. It is fallacious because it is simply not true. In the second decade of the 21st century, corporate TV journalism and by extension much of the rest of the field has become what Chris Hedges once wrote, in his very readable Empire of Illusion, “a farce.” Corporatism is not interested in fostering enlightening citizenry. Corporatism is only interested in transforming the citizen into a docile consumer. In the US the situation is quite peculiar. Given that a handful of conglomerates own all of commercial media and many people still get their news from commercial TV news outlets such as ABC, NBC, CBS, CNN, MSNBC, and Fox News, it is reasonable to conclude that most people are targeted to become the ideal docile consumers that corporatism loves so much. In the neoliberal age, corporatism is the main religion, the primary drug of success, and the dominant ideology. Think like your company, act like your company, and do not question the “truth” given to you by your company no matter how unreasonable and incredible this “truth” may sound and look. Do not question the logic of corporatism—that is the main message. And if you do, TV journalists will include you in their sensational stories about bad guys trying to undo freedom and democracy. The power elite of corporatism distrust, and sometimes fear, authentic journalists. Honest sense dictates that a journalist not be comfortable in a relationship with corporate power. In fact, journalistic logic prescribes an adversarial relationship between the journalist and the CEO or a government official. Those so-called journalists—these millionaires– we see appearing on corporate TV are essentially charlatans who are very good at sounding serious, objective, compassionate, and dare I say, journalistic. They are very good actors and in a culture of spectacle, they are its most trusted celebrities. They come in different shades. They vary from semi-demagogue right wing proto-fascists to pseudo-liberal lefties. This is essentially a global phenomenon. However, the United States of America suffers from the worst case of corporate TV journalists who are hand-maidens of their corporate masters. It is because of corporatism permeating every American institution that the most trusted commercial journalist right now is a comedian by the name of John Stewart. To be sure, the alternative TV journalism and to some extent Public Broadcasting Systems are soldiering on and seeking the truth from the margins, but will the populace free itself from the chains of corporate TV journalism? Perhaps the Internet can change the dynamics of journalism toward a major global paradigm shift where corporate TV journalism can go where it belongs; into the oblivion.           

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